In the fast-paced world of eCommerce, customers expect smooth, uninterrupted browsing experiences. Infinite scrolling — where new products load automatically as shoppers scroll down — keeps visitors engaged, reduces bounce rates, and encourages longer site visits. For Shopify store owners, adding infinite scrolling to product pages can be a game-changing feature that enhances user experience and boosts conversions.

This guide will walk you through how to add infinite scrolling to Shopify product pages, answer common questions, share best practices, and reveal why implementing this feature could significantly improve your store’s performance.

What is Infinite Scrolling and Why It Matters for Shopify

Infinite scrolling is a technique where additional content loads automatically as the user reaches the bottom of the page. Unlike traditional pagination, which forces customers to click through multiple pages, infinite scroll keeps them browsing seamlessly.

Benefits for Shopify Stores:

According to a Nielsen Norman Group study, infinite scrolling can increase user engagement by up to 20% when implemented correctly.

How to Add Infinite Scrolling to Shopify Product Pages

There are two main approaches: using a Shopify app or custom coding.

1. Using a Shopify App

If you’re not comfortable editing code, apps offer a simple, no-code solution. Popular apps include:

These apps typically offer:

Steps:

  1. Go to the Shopify App Store.
  2. Search for an infinite scroll app.
  3. Install the app and configure settings such as trigger type (scroll or button click).
  4. Test on desktop and mobile to ensure smooth performance.

2. Custom Coding Infinite Scroll

For developers or store owners comfortable with code, custom implementation offers more control and flexibility.

Key Steps:

  1. Backup Your Theme – Always duplicate your theme before making code changes.
  2. Edit the Collection Template – Usually found in collection.liquid or collection.json.
  3. Use JavaScript for Auto-Loading – Implement an AJAX call that loads more products when the user scrolls near the bottom.
  4. Update the CSS – Ensure the layout stays consistent while products are loading.
  5. Optimize for Speed – Use lazy loading for images to prevent performance issues.

Best Practices for Implementing Infinite Scroll in Shopify

Frequently Asked Questions

Q1: Will infinite scrolling hurt my SEO?
Not if implemented correctly. Use hybrid scrolling with a “Load More” option or maintain paginated URLs for search engines.

Q2: Does it slow down my Shopify store?
Poorly implemented infinite scroll can hurt speed. Always use lazy loading and optimize images.

Q3: Can I implement infinite scrolling without an app?
Yes, but you’ll need to edit your theme’s Liquid templates and add custom JavaScript.

Q4: Will it work with all Shopify themes?
Most modern themes support infinite scrolling, but some may require additional customization.

Q5: Should I track its impact?
Absolutely. Use Google Analytics or Shopify reports to measure changes in user engagement and sales.

Custom Code for Adding Infinite Scrolling in the Dawn Theme

For those comfortable with coding and using Shopify’s Dawn theme, here’s a step-by-step guide with ready-to-use code to add infinite scrolling to your product pages. This approach keeps SEO intact by preserving paginated URLs, supports lazy loading for fast performance, and gracefully falls back to a Load More button if JavaScript is disabled.

Step 1: Backup Your Theme

Duplicate your Dawn theme before making any code edits. This keeps your live store safe.

Step 2: Liquid Changes

Edit the collection section that renders your product grid (commonly sections/main-collection-product-grid.liquid or similar). Wrap the product grid in a container with an ID, and add a Load More button and status messages like so:

<div id="CollectionProducts" data-collection-handle="{{ collection.handle }}">
  {{ section.blocks | render }}
div>

<div id="InfiniteScrollStatus" class="infinite-scroll-status">
  <button id="LoadMoreBtn" class="button">Load more productsbutton>
  <div id="InfiniteLoading" style="display:none;">Loading…div>
  <div id="InfiniteEnd" style="display:none;">No more productsdiv>
div>

{{ 'infinite-scroll.css' | asset_url | stylesheet_tag }}
<script src="{{ 'infinite-scroll.js' | asset_url }}" defer>script>

Step 3: Add CSS

Create a new asset called infinite-scroll.css and paste:

.infinite-scroll-status {
  text-align: center;
  margin: 2rem 0;
}
#LoadMoreBtn {
  padding: 0.6rem 1rem;
  font-weight: 600;
  cursor: pointer;
  border-radius: 6px;
  border: 1px solid #111;
  background: transparent;
}
#InfiniteLoading { font-style: italic; color: #666; }
#InfiniteEnd { color: #222; font-weight: 600; }

Step 4: Add JavaScript

Create a new asset called infinite-scroll.js and paste this well-commented script:

(function () {
  const PRODUCTS_WRAPPER_SELECTOR = '#CollectionProducts';
  const PRODUCT_CARD_SELECTOR = 'li[data-product-card], .card-wrapper, .product-card, .card';
  const PAGINATION_NEXT_PAGE_PARAM = 'page';
  const LOAD_MORE_BTN_ID = 'LoadMoreBtn';
  const LOADING_ID = 'InfiniteLoading';
  const END_ID = 'InfiniteEnd';
  const SCROLL_OFFSET_PX = 500;

  let currentPage = 1;
  let loading = false;
  let moreAvailable = true;

  function $(sel, ctx = document) { return ctx.querySelector(sel); }
  function $all(sel, ctx = document) { return Array.from(ctx.querySelectorAll(sel)); }

  function getCollectionHandle() {
    const wrapper = document.querySelector(PRODUCTS_WRAPPER_SELECTOR);
    return wrapper ? wrapper.dataset.collectionHandle : null;
  }

  function buildPageUrl(page) {
    const handle = getCollectionHandle();
    if (!handle) return null;
    return `/collections/${handle}?${PAGINATION_NEXT_PAGE_PARAM}=${page}`;
  }

  async function fetchPageHtml(url) {
    try {
      const res = await fetch(url, { credentials: 'same-origin' });
      if (!res.ok) return null;
      return await res.text();
    } catch (err) {
      console.error('InfiniteScroll fetch error', err);
      return null;
    }
  }

  function parseProductsFromHtml(html) {
    const parser = new DOMParser();
    const doc = parser.parseFromString(html, 'text/html');
    const possibleWrapper = doc.querySelector(PRODUCTS_WRAPPER_SELECTOR);
    if (possibleWrapper) {
      return $all(PRODUCT_CARD_SELECTOR, possibleWrapper);
    }
    return $all(PRODUCT_CARD_SELECTOR, doc);
  }

  function appendProducts(nodes) {
    const wrapper = document.querySelector(PRODUCTS_WRAPPER_SELECTOR);
    if (!wrapper) return;
    const listEl = wrapper.querySelector('ul, ol');
    if (listEl) {
      nodes.forEach(n => listEl.appendChild(document.importNode(n, true)));
    } else {
      nodes.forEach(n => wrapper.appendChild(document.importNode(n, true)));
    }
  }

  function show(id) {
    const el = document.getElementById(id);
    if (el) el.style.display = '';
  }
  function hide(id) {
    const el = document.getElementById(id);
    if (el) el.style.display = 'none';
  }

  async function loadNextPage() {
    if (loading || !moreAvailable) return;
    loading = true;
    show(LOADING_ID);
    hide(LOAD_MORE_BTN_ID);
    currentPage++;
    const url = buildPageUrl(currentPage);
    if (!url) {
      loading = false;
      return;
    }
    const html = await fetchPageHtml(url);
    if (!html) {
      show(LOAD_MORE_BTN_ID);
      hide(LOADING_ID);
      loading = false;
      return;
    }

    const productNodes = parseProductsFromHtml(html);

    if (!productNodes || productNodes.length === 0) {
      moreAvailable = false;
      hide(LOAD_MORE_BTN_ID);
      hide(LOADING_ID);
      show(END_ID);
      loading = false;
      return;
    }

    appendProducts(productNodes);

    if (window.lazyLoadInstance && typeof window.lazyLoadInstance.update === 'function') {
      try { window.lazyLoadInstance.update(); } catch (e) {}
    }

    show(LOAD_MORE_BTN_ID);
    hide(LOADING_ID);
    loading = false;
  }

  function onScroll() {
    if (!moreAvailable || loading) return;
    const distanceFromBottom = document.documentElement.scrollHeight - (window.scrollY + window.innerHeight);
    if (distanceFromBottom < SCROLL_OFFSET_PX) {
      loadNextPage();
    }
  }

  function initLoadMoreButton() {
    const btn = document.getElementById(LOAD_MORE_BTN_ID);
    if (!btn) return;
    btn.addEventListener('click', function (e) {
      e.preventDefault();
      loadNextPage();
    });
  }

  function init() {
    if (!getCollectionHandle()) {
      console.warn('InfiniteScroll: collection handle not found.');
      return;
    }
    initLoadMoreButton();
    window.addEventListener('scroll', onScroll, { passive: true });
  }

  if (document.readyState === 'loading') {
    document.addEventListener('DOMContentLoaded', init);
  } else {
    init();
  }
})();

Conclusion

Adding infinite scrolling to your Shopify store, especially in Dawn, dramatically improves the shopping experience. This custom code lets you keep SEO intact, load products smoothly, and give customers more reason to stay and buy. Test thoroughly and watch engagement grow!

Fonts play a crucial role in shaping your Shopify store’s visual identity. A well-chosen font can enhance your brand’s personality, improve readability, and create a seamless user experience. Google Fonts offers a vast library of free, high-quality fonts that can elevate your Shopify store’s design without slowing down your site.

If you’re wondering how to add Google Fonts to Shopify, you’re in the right place! This step-by-step guide will walk you through multiple methods to integrate Google Fonts into your Shopify store effortlessly.

Step 1: Choose Your Google Font

Before adding a Google Font to Shopify, you need to select a font that matches your store’s theme. Follow these steps:

  1. Visit Google Fonts (https://fonts.google.com)
  2. Browse and search for a font that aligns with your brand’s identity.
  3. Click on the font and select the styles you want to use (Regular, Bold, Italic, etc.).
  4. Copy the embed link or the CSS @import code.

Step 2: Add Google Fonts Using Shopify Theme Settings (Easiest Method)

Some Shopify themes already support Google Fonts, making integration simple. Here’s how you can check and add them:

  1. Go to Shopify Admin Panel → Click Online Store → Themes.
  2. Click on Customize to enter the theme editor.
  3. Navigate to Typography Settings (varies by theme).
  4. If Google Fonts are available, select your desired font.
  5. Click Save and refresh your store to see the changes.

Note: If your theme does not support Google Fonts, use the methods below.

Step 3: Add Google Fonts Using HTML & CSS (Manual Method)

If your theme does not support Google Fonts natively, you can manually add them.

3.1: Add Google Fonts in Shopify Theme Code

  1. Go to Shopify Admin Panel → Online Store → Themes.
  2. Click Actions → Edit Code.
  3. Open the theme.liquid file (under Layout).
  4. Paste the Google Font link inside the section. Example:
  5. Click Save.

3.2: Apply the Font Using CSS

  1. Open the theme.css or base.css file (under Assets).
  2. Add this CSS rule to apply the font to your site: body { font-family: 'Roboto', sans-serif; }
  3. Click Save and refresh your site to see the changes.

Need Help?

If you’re facing any issues while adding Google Fonts to Shopify, I can help! Feel free to reach out via my contact page or schedule a Meeting

Step 4: Add Google Fonts Using Shopify Apps (No Coding Required)

If coding isn’t your thing, Shopify apps can make the process easier. Some great options include:

How to Install and Use a Shopify Font App:

  1. Go to Shopify App Store (https://apps.shopify.com).
  2. Search for a Google Fonts app.
  3. Click Install and follow the app’s instructions.
  4. Choose your desired font and apply it.
  5. Save the changes and check your store.

Frequently Asked Questions (FAQs)

1. Does adding Google Fonts slow down my Shopify store?

Yes, using too many font styles can increase page load time. Choose only the necessary styles and use the display=swap property for better performance.

2. Can I use multiple Google Fonts on Shopify?

Yes, you can. Just add multiple font links in the section and define them in your CSS.

3. How do I remove a Google Font from my Shopify store?

Simply delete the Google Font link from the section in theme.liquid and update the CSS rules to a default font.

4. What if my chosen Google Font doesn’t display correctly?

Ensure you’ve added the correct Google Font link and applied the font family properly in CSS.

5. Can I use custom fonts instead of Google Fonts?

Yes, Shopify allows custom fonts via @font-face in CSS or by uploading the font files to the assets folder.

Conclusion

Adding Google Fonts to your Shopify store is an easy way to enhance your brand’s visual appeal. Whether you use Shopify’s theme settings, manually edit your theme code, or use an app, these methods will help you achieve a professional and stylish design.

Experiment with different fonts to find the one that best represents your brand, but always prioritize readability and performance. Happy customizing!